Marketing and Sales Integrated – How To Get Customers Loyal To Your Brand?

Marketing and sales are integrated to target at their segmentation of consumers market. You would acknowledge that currently the Gen X and Gen Y are of different aspirations. Their needs and wants are different. So are their lifestyles.

Marketing and sales would be focusing on their clients who have made the first purchase. Marketing will design and develop the goods and service to entice you for repeat buying and yet need to know your personal preference. That leads to personalized service, customerised products and tailored events. Marketing recognize you need to be treated individually and personally.

When you are loyal to the brand or the company, the company would benefit in the sales process. You are more ready to accept the fashion or styles created for you. You are prepared to give excuse on their behalf when they are not so prefect in delivering what you expected. You started to give concession. Marketing is also concern about branding. You are loyal to a brand.WE would also start to track your personal interest in our system – managing clients relations database.

How do we do that? We create a set of questionnaires for our employees to find out your preference. These sets of questionnaires help to clearly define what you really want and don’t want. Occasionally you may choose something you may not try before. So the staff would be able to distinguish what you really enjoy or just to try something new.

We would then compile your profile and note the frequency of use of the services or the products that you have purchased.

We develop a marketing system of interacting with you. You would feel engage and would like to participate in our event or promotion. This marketing system could be using the web-based technology – email, sms or even linked to youtube or facebook.

The design of marketing event is for you to have the convenient to buy over the net and pay upon delivery as in India or China; or use your credit for payment or other electronic way. Likewise you may attend a preview of new arrival of goods especially arranged for you as their premium member.

The logistics for delivery of goods in good conditions is essential process to have you as their loyal customers. You would want to have the goods delivered at the promised day and time, and at the same allow you to change when you have other more important matters to attend to.

Loyal customers is always a treasure to the organization. Employees of the organization shall be oriented to delight their loyal clients. Every employee is a sales staff of the company. The credit goes to Marketing and sales integrated.

© Copyright 2008 KnowledgeMediaNetworks, LLC.