Marketing and Sales Integrated – Customers Loyalty

Marketing is a science while sales is an art. When marketing and sales aligned and integrated, the end result would be customers satisfied and turned them into loyal customers.

Who is contacting the customers? You would surely announce the front line staff, the deliveryman and the receptionist. We all acknowledge that sales is completed only the customers prepared to part his money and buy the good and services he desired. But marketing highlighted that your desire will change over a period of time.

When you are single, you may have more money to spend on personal products and enjoy weekends outing. Marketing and sales would define your needs and would like to have you being the target clientele. When you get married, your desires change. You want a home that you can entertain your friends and buddies. You also want to engage you’re the other half in planning and designing your home. Marketing and sales take another view and redefine your needs and wants.

Therefore who are these marketing and sales personnel? They are your employees. They design and develop your products and services to delight the target clients.

You would conclude that unless these employees are loyal to the company as well as they are satisfied employees. Satisfied employees would create customers satisfaction. Loyal employees beget loyal customers. Do you agree?

Marketing and sales staff develop the work schedule and assign their responsibilities. They would check their competency as well as how well they can relate and engage the customers. You need to set the guidelines for flexibility and ownership.

The company will grow when the people grow. Your people can grow when you grow. You can grow when you keep learning about things around you. Continued learning for marketing and sales is contagious as it spread through out the organisation. You want to understand what is going on, the changing trends, the preferred choice for foods, fashions and home affairs as input for marketing and sales.

Marketing and sales keep tap on the trend setters while you would on the pulse to see what works and what don’t. You also need to prepare and expect the unexpected.

You would surely acknowledge the baby boomers. Generation Y and Generation Z are of different preference. Market research would establish their needs and wants. Sales would appeal to their emotion buying and yet not missing the benefits. They associate brand for their image and quality. Your clients will share the same thought as you for marketing and sales integrated.

 © Copyright 2008 KnowledgeMediaNetworks, LLC.