Apr 23 2008

Franchising and Operations – Knowing What To Do When The Franchise Need To Take Off

Franchisor grants you the permission to use their brand, their operation manual. In return, you promise to share the profit with the Franchisor. Generally, franchisor would get a percentage of sales, be it gross sales or net sales. For some Franchisors, you may need to take their products.

You need to know what to do when you want to take off.

1.You need to establish the work plan as part of your franchising operations strategy.

2.You shall get commitment from your franchisor on the time series of action.

3.You would monitor the type of customers you are serving against the customers you intend to attract. This is part of the Franchising strategic plan.

4.You may monitor your inventory especially you are taking the products from franchisor. What can sell and what are not moving.

5.You may track the operation hours that have the most customers and how your staff handles the situation. This would help you to establish the opening hours.These are just a few of the key areas you need to focus.

When we fail to focus on key areas we will fail in our business.

When we fail to motivate our staff to do better, things get worst before they get better.

When we fail to engage the franchisor, franchisor would not know what assistance you need.

When we fail to monitor the product quality, customers may try once and forget to come back.

We need loyal customers. When these customers buy, they want to enjoy the benefits of the product. So we must not fail the promise – the benefit for the clients.

The brand of your franchising speaks loudly about what to expect. So is your Franchise.

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