Franchising has a concern of the management team and the operations employees. This precisely Franchising and Human Resources are interlink.
Can Franchise fail? You would note that Franchising is a business model based on the head quarter culture and language. You would also acknowledge Franchisor had built their brandname and the consumers are aware of the brandname. By bringing in this Franchise, you are being assured of its success rate up to 50%.
What would make the Franchising fail then? You may not be surprise when you recognize that your team makes the difference. The execution of your franchising business would depend on the people on the ground.
Franchising would specify the training program for the operations. You may even request the franchisor to give you’re a blueprint of the organisation chart, job description and the competency level.
You may assert that for the initial start you cannot afford to employ a fulltime staff for Human Resources. You got to know about the local employment legislation and also manpower costing.
On the other hand, you may engage a part-time Human Resource executive working 2 days per week. From the Franchisor’s input of the job descriptions of various positions, which roles are you going to take up? What function is your expertise – Marketing or Finance or Human Resources.
Assuming you take up the role of Human Resource for your franchising business, you would need to establish the competency required. You may want to be creative in giving the job title or designation. Instead of “store manager”, you may want to designate it as “store development manager”. The store development manager would not only manage the store but also develop themes for each quarter to attract walk-in customers.
You may also want to expand his roles after acquiring the knowledge of developing clienteles. When you are ready to open another outlet as per your franchising commitment, this store development manager would be the trainer and mentor to the new store management staff.
You see the significant for the integration of Franchising and Human Resources.
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