Marketing strategy is focusing on the consumers needs of a specific group. We call it target marketing. Firstly your profession and disposable income would be the first classification. Marketing would further define your gender, age group and your marital status profile – single, married or with family.

Marketing help us to stay focus to a group of consumers whereby they are prepared to part their money in exchange for goods and services they desire. Marketing and sales are integrated as the need to close a deal, which is sale.

Marketing is concerned with the products that the consumer would love to have in reflecting their lifestyles. Marketing goes further by differentiating in naming a price. This price is only certain groups that are willing to commit. Where to reach out to them and the convenient to own is part of the marketing strategy.
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Marketing is a science while sales is an art. When marketing and sales aligned and integrated, the end result would be customers satisfied and turned them into loyal customers.

Who is contacting the customers? You would surely announce the front line staff, the deliveryman and the receptionist. We all acknowledge that sales is completed only the customers prepared to part his money and buy the good and services he desired. But marketing highlighted that your desire will change over a period of time.

When you are single, you may have more money to spend on personal products and enjoy weekends outing. Marketing and sales would define your needs and would like to have you being the target clientele.
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Marketing penetrates into the internet era too. We terms it as blog marketing. Blog marketing is coined as sharing information about products and services from the consumers point of view.

Sharing information could be pleasant experience in using the product or encounter excellent service in certain centres. Similarly, consumers also share their unpleasant experience or disagreement of some comments posted by the bloggers.

Blog marketing captures the essence of consumers’ opinion and views. Taking into the views expressed over the blog, the business owner can make decision in its products and services. He then invites bloggers to try the improved version. This is especially so when you develop a new software and want others to try out and feedback. Blog marketing becomes handy for this group of software developers.
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Marketing and sales are integrated to target at their segmentation of consumers market. You would acknowledge that currently the Gen X and Gen Y are of different aspirations. Their needs and wants are different. So are their lifestyles.

Marketing and sales would be focusing on their clients who have made the first purchase. Marketing will design and develop the goods and service to entice you for repeat buying and yet need to know your personal preference. That leads to personalized service, customerised products and tailored events. Marketing recognize you need to be treated individually and personally.

When you are loyal to the brand or the company, the company would benefit in the sales process. You are more ready to accept the fashion or styles created for you. You are prepared to give excuse on their behalf when they are not so prefect in delivering what you expected. You started to give concession. Marketing is also concern about branding. You are loyal to a brand.
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Marketing is a broad concept. Target marketing allows you to focus on key issues and work with key components of marketing.

Target marketing would want us to define what our customers would like to have. You would need to establish the needs and wants of your target customers.

Target marketing goes further by studying the demographic of your targeted customers. In addition, we need to gather information about their changing lifestyles, their preference and their influence by new products or services. These products and services would be something that your customers have been long waiting to.

This is more crucial when you are in the fashion or food business. Changes are taking place in a short period. Target marketing terms it as product life cycle. This is getting shorter and shorter period.
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Marketing is concern about your strategy. What do I mean by strategy for marketing? Marketing is concern about Price, Promotion, Place and Product. Generally we call them the 4 Ps.

Marketing’s first concern is about product. You would surely want to know this product is target at who. Who are your customers? Why they need your products? Marketing would want us to rephrase the question – by asking what benefits are these product offered to the users?

You would move on to the next question, how much they are willing to pay. Marketing is concern with price too. Where are we positioning our products? Which group of consumers are we targeting? For men or women or both? What is their disposable income? In other word, what Marketing want us to establish the income group and the amount they are prepared to spend on our products.

Marketing would ask you the next element. How do your potential customers know that you are producing this product and providing this service for them? Marketing is concern about promotion. Promotion is an activity to reach out to your potential customers.

We also need the distribution channels to help to potential clients and how to reward them for using our product.
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