East Asia Knowledge
Franchise, Marketing, Human Resource and Small Business Opportunity

Franchise, a business model in which people would explore. Yet you may have the ingredient and pick the right franchise. But you are frustrated why it did not achieve the financial result that you set for yourself. When you engaged yourself into this franchise, you are clear about the financial return, be it payback period, [...]

Franchise business do they need Key Performance Indicators a.k.a KPIs. Would you be surprise to know the answer that is yes? Franchise is still a business that needs you to focus on your performance. Now you acknowledge that KPIs can help you to measure the success of your franchise business.
Franchisor wants to grow the business [...]

Franchising is a two-way business model. You may be the Franchisee as of today. When you are successfully implemented and realize your dream, then you are really to have a master Franchisee. As a master Franchisee, you can start recruiting your Franchisee reporting to you. So, with this arrangement, you are acting like “Franchisor”, except you do not own the “Brand”.

Franchising offers the system of proven strategies and action. Licensing is brand associated with their emotional experience. Licensing allow you to design and develop products in line with the brand’s mission.
Take an example, say you have a brand call “Caterpillar”. Your potential partner for licensing is to extend your brand for fashion and baby products. [...]

Franchising is about transferring functions from Franchisor to Franchisee. Franchisor owns the brand name and operation manual, responsible for marketing. Franchisee owns the business, using the franchisor’s brand, to run the business. Franchisee is responsible for the finance, cash flow, staffing and the inventories.
Franchisor and Franchisee may be jointly responsible to look for location. The [...]

Franchising is the legal for business commitment of parties, franchisor and franchisee.
The first contract may reflect the intent to create a legal contract between you and the franchisor, be it at the exhibition or an event you attended. You may sign a Letter of Intent (LOI) or Memorandum of Understanding (MOU), to signify your engagement [...]

Franchise is one of the business models. I took an interest and did some research on Franchising. Our local Franchising and Licensing Association would organize Franchising event bi-yearly. Before visiting this Franchising event, I prepared my check list:

the local knowledge of the Franchisor
numbers of franchisees are operating and where
what are their unique selling points
franchisor’s organisation [...]

Franchising offers higher chance of success. We always envy others able to do it successfully. Seeing others being successful and get down you to do it is a totally different matter.
You may wonder why. Franchising needs to comply to certain franchising legislations for some countries. You need to check up the rules and regulations. Franchisor [...]

Franchising has a concern of the management team and the operations employees. This precisely Franchising and Human Resources are interlink.
Can Franchise fail? You would note that Franchising is a business model based on the head quarter culture and language. You would also acknowledge Franchisor had built their brandname and the consumers are aware of the [...]