East Asia Knowledge
Franchise, Marketing, Human Resource and Small Business Opportunity

Franchising offers the system of proven strategies and action. Licensing is brand associated with their emotional experience. Licensing allow you to design and develop products in line with the brand’s mission.
Take an example, say you have a brand call “Caterpillar”. Your potential partner for licensing is to extend your brand for fashion and baby products. [...]

Marketing is a science while sales is an art. When marketing and sales aligned and integrated, the end result would be customers satisfied and turned them into loyal customers.
Who is contacting the customers? You would surely announce the front line staff, the deliveryman and the receptionist. We all acknowledge that sales is completed only the [...]

Human Resource has a key role for internal communication. This internal communication for staff is Employees Communication. Employees Communication comes in many forms. You can have intranet whereby your employees would read current or past news.
Human Resource would create e-newsletter for employees. This can be done only when all employees has an email accounts and [...]

Franchising is about transferring functions from Franchisor to Franchisee. Franchisor owns the brand name and operation manual, responsible for marketing. Franchisee owns the business, using the franchisor’s brand, to run the business. Franchisee is responsible for the finance, cash flow, staffing and the inventories.
Franchisor and Franchisee may be jointly responsible to look for location. The [...]

Marketing penetrates into the internet era too. We terms it as blog marketing. Blog marketing is coined as sharing information about products and services from the consumers point of view.
Sharing information could be pleasant experience in using the product or encounter excellent service in certain centres. Similarly, consumers also share their unpleasant experience or disagreement [...]

Human Resource shall design and develop strategy for motivation and retention, do you agree?
We would want the line managers and Human Resource to be jointly responsible for motivation and retention. However, you would argue that Human Resource should do some research on HR practices. In this instant, Human Resource would offer some insight for the [...]

Franchising is the legal for business commitment of parties, franchisor and franchisee.
The first contract may reflect the intent to create a legal contract between you and the franchisor, be it at the exhibition or an event you attended. You may sign a Letter of Intent (LOI) or Memorandum of Understanding (MOU), to signify your engagement [...]

Human Resource wants to take the role of business partner in the management of organization. We would like to ask ourselves how we could align our Human Resources strategy to the corporate strategy.
We view corporate strategy as a starting point with input from Marketing and Sales, Finance and Operations. Marketing is front end to establish [...]

Marketing and sales are integrated to target at their segmentation of consumers market. You would acknowledge that currently the Gen X and Gen Y are of different aspirations. Their needs and wants are different. So are their lifestyles.
Marketing and sales would be focusing on their clients who have made the first purchase. Marketing will design [...]