Apr 29 2008

Marketing - What Are Your Concern? (1 of 10)

Marketing is concern about your strategy. What do I mean by strategy for marketing? Marketing is concern about Price, Promotion, Place and Product. Generally we call them the 4 Ps.
Marketing’s first concern is about product. You would surely want to know this product is target at who. Who are your customers? Why they need your [...]

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Apr 29 2008

Human Resources – Capability Development (8 of 10)

Human Resources really need to develop its capability just as the facility needs capacity upgrading. Capability development starts with Human Resource audit. Why need the audit in Human Resource? Business arena keeps changing. So is the taste of consumers for goods and the expectation of services.
Human resources audit focus on the business needs, starting [...]

Apr 28 2008

Franchising – Seeing And Doing Is Different, Do You Agree?

Franchising offers higher chance of success. We always envy others able to do it successfully. Seeing others being successful and get down you to do it is a totally different matter.
You may wonder why. Franchising needs to comply to certain franchising legislations for some countries. You need to check up the rules and regulations. Franchisor [...]

Apr 26 2008

Human Resources – Performance Appraisal (7 of 10)

Human Resources need to be assessed just like any resource needs to be evaluated. As our human resources, besides getting them to perform, we also need to develop them. How do we know what is required?
Human Resource department generally request us to do an annual performance appraisal either in July or December. You would notice [...]

Apr 25 2008

Human Resources – Rewards Systems (6 of 10)

Human Resources specialist would be designing the compensation and benefits package to attract, retain and motivate employees to give their best. This is not enough especially in East Asia. We always emphasize that we need to give recognition and rewards to our Human Resource – the employees.
Human Resource manager would issue appraisal for awarding performance [...]

Apr 24 2008

Human Resources – Career Planning (5 of 10)

Human Resource plays a critical role in formulating the systems for career planning. You would ask why. Why do we need career planning? Similarly, if we do recall when we graduated from school or varsity, we looked forward to join those companies that take care of our career.
We noted that Human Resource developed the Performance [...]

Apr 24 2008

Franchising and Human Resources – Can Franchise Fail?

Franchising has a concern of the management team and the operations employees. This precisely Franchising and Human Resources are interlink.
Can Franchise fail? You would note that Franchising is a business model based on the head quarter culture and language. You would also acknowledge Franchisor had built their brandname and the consumers are aware of the [...]

Apr 24 2008

Franchising and Marketing – What You Need To Know To Successfully Launch Your Franchise

Franchising in the marketplace is getting attention. Franchising recognizes the need for marketing. Franchisor and Franchisees would agree that they would have a monthly budget for marketing. In Franchising, corporate image and branding is of prime concern. To be successful when you launch a new outlet of your Franchising, you need to consider soft-launch and [...]

Apr 23 2008

Franchising and Operations – Knowing What To Do When The Franchise Need To Take Off

Franchisor grants you the permission to use their brand, their operation manual. In return, you promise to share the profit with the Franchisor. Generally, franchisor would get a percentage of sales, be it gross sales or net sales. For some Franchisors, you may need to take their products.
You need to know what to do when [...]

Apr 21 2008

Strategic Human Resource Planning

Strategic Human Resource Planning….what is it all about, we would wonder. During the conversation with the operations manager, I realize that the company would need to know what the profiles of our employees, what can the organisation do to serve the customers. Wow, that’s important. We all knew that we need to stay relevant and [...]

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